Diversity in Sports Coverage - Through the coverage of traditional and grassroots games, radio can reconnect people with their cultural heritage, promoting freedom of expression and diversity through cultural expression.

Gender Equality in Sports Broadcasting - Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Radio has the ability to challenge these norms, promoting a balanced coverage of men's and women's sports and a fair portrayal of sportspeople irrespective of gender.

Peace and Development through Sports Coverage - Through greater coverage of sports for peace and development initiatives, the universal values of non-violence, solidarity and tolerance are recognized and celebrated.